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Marketing Brand System
Industry
Digital Business
My Role
Brand Strategy · Creative Direction
Services
Brand messaging · Creative direction · Campaign system
Timeline
12 weeks
The Challenge
Marketing output was produced by several freelancers with no shared reference, so each campaign restarted the visual and verbal language from scratch.
The Approach
I defined the messaging spine first, then built a lightweight creative system around it and coordinated the contributors against a single review process.
The Solution
- A messaging framework covering positioning, proof points and tone.
- Templates and layout rules for campaign, social and sales material.
- A weekly creative review that kept contributors aligned to the same standard.
The Result
Campaign production moved from ad hoc to repeatable, and the team ships marketing material without a full creative brief each time. Performance metrics remain with the client.