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Website Experience
Industry
Creative Business
My Role
UX Strategy · UI Design
Services
Website strategy · UX/UI design · Content structure
Timeline
8 weeks
The Challenge
The existing site described services in the language of the team, not the client. Visitors could not quickly understand what was offered or how to start a conversation.
The Approach
I mapped the questions prospects ask before they enquire, then rebuilt the page structure around that sequence. Copy direction and layout were developed together so the design supported the argument instead of decorating it.
The Solution
- A clear page hierarchy that answers who, what, proof and next step in order.
- A calm editorial layout with generous whitespace and one primary action per screen.
- A reusable set of sections the client can extend without breaking the design.
The Result
Enquiries arrive better qualified because visitors understand the offer before they write. The client reports fewer preliminary clarification calls; exact conversion data is held privately by the client.